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Tag Archives: branding

Should Colors Be Protected as Trademarks? If Not, Should Letters? How Shoe Soles and Mobile Apps Might Be Related

Posted in Fashion, Trademark

One of the pleasures of practicing law, perhaps especially in the technology space –is in observing how technology trends and legal theories intersect, ebb and flow over time.  Many people in the trademark world watched excitedly over 17 years ago when the U.S. Supreme Court, in Qualitex v. Jacobson,  determined that single colors could be… Continue Reading

The Olympic Symbols and Protecting Sport’s Biggest Brand — The London 2012 Games

Posted in Marketing, Social Media, Trademark

Perhaps no other endeavor has created more community among humankind than sport.  It engages us, it inspires us, and it moves entire communities to do all sorts of unusual things, including mass face painting in the local team colors, and the emblazoning of team trademarks and colors on city buildings and structures in support of the local protagonists.  Can those… Continue Reading