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Category Archives: Marketing

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Networking with the Horde at INTA

Posted in Marketing, Networking

… and “How a Doll Can Help Teach Networking to the Next Generation of Trademark Lawyers” Dateline: May 2, 2015, San Diego, CA. The International Trademark Association (INTA) has just launched its annual ginormous conference here in “America’s Finest City.” My colleagues back at the office feign jealousy that we are in San Diego on a… Continue Reading

How Much Would You Pay To Not Suck?

Posted in Marketing, Reputation Monitoring, Social Media, Trademark

Trademark owners are in the midst of another ‘think’ about the best way to protect and preserve their reputations online.  Specifically, beginning on March 30, 2015 the Sunrise Period opened for brand owners to fork over $2499 for domain names that end in .sucks. This $2499 payment is necessary annually to keep yourbrand.sucks from the… Continue Reading

Branding, Politics, Monetization and Presidential Consents. Some Musings…

Posted in Branding, Marketing, Trademark

As the political season in the U.S. heats up and the campaigns continue to hone their messages, the branding of the campaigns and the candidates becomes more visible to a larger portion of the U.S. electorate. Political campaigns are entertaining and instructive fodder for thinking about the power of branding since, after all, they are… Continue Reading

The Olympic Symbols and Protecting Sport’s Biggest Brand — The London 2012 Games

Posted in Marketing, Social Media, Trademark

Perhaps no other endeavor has created more community among humankind than sport.  It engages us, it inspires us, and it moves entire communities to do all sorts of unusual things, including mass face painting in the local team colors, and the emblazoning of team trademarks and colors on city buildings and structures in support of the local protagonists.  Can those… Continue Reading